An Ideal Customer? Find confidence in YOU.

I've heard this thrown around a lot but never thought it applied to me. I thought it applied to photographers or wedding planners booking their ideal client that matched their brand and dream image.

I haven't been worrying about an ideal customer at all. I also haven't been worrying about my own style at all.  Instead I spent the last year producing products to fit the market. Burlap and lace. Got it. Yellow and Gray. Got it. Blush on blush on blush? Got it.

So when I was asked about my style and specifically to show pictures of some of my favorite orders and color combinations I was stumped. I thought for sure they existed until I started scrolling back in my camera uploads, further...and further...and further.  My products didn't look like me. They looked like me thinking too hard and too carefully about what I think everyone else wants. Did I confuse you? Case and point.

That, friends, is a big mistake. You know why I didn't make designs that were 100% me? Because it's scary!

Because I like unique color combinations.

Because I like bold and bright.

But if I'm being truly honest. It's mostly because I am afraid my sales will totally plummit if I make what I love.

I think as artists we need to find a balance. If we need to make money, we need to make money and we can always target whatever market we want. But we can't lose our creative identity in the process. Because then, our businesses are just businesses, not creative businesses.

I'm making a promise to myself to make what I love, to be inspired by the colors I love, and to share that with you. I'm excited to see what is in store!

Rebranding: who we're working with & how we knew it was time! + Questions to think through if you're considering rebranding.

Up to this point in my business I thought I had to be good (read - perfect) at everything. This shop helps support us while my husband is in school and therefore I haven't had much of a budget to invest back into growing my business. Because of this, I have found myself wearing all of the hats: accounting, strategic business decisions, crafting, packaging and shipping, logo design, product photography, trademarking and business formation, social media marketing etc. I started this business because I wanted to make paper flowers. I wanted to put them on crosses, I wanted to put them on tiny signs and I wanted to share a piece of my passion with people everywhere. I did not start this business because I wanted to learn how to take and edit photos in Lightroom, how to strategically use social media to market and run promotions, how to apply for a trademark, and the list could go on and on.

Naturally I understand as tiny shops starting out without money to invest we HAVE to do all of this our selves. However, when you're stressed  because you're not spending any time being creative and instead you are trying to learn 15 new skills and not only learn them but be PERFECT at them, it might be time to take a breath and step back.

For me, that meant that there are a few things I just had to let go of. (Italics because I want you to know that it was and is still not an easy thing for me!)  Learning how to be a professional product photographer was one of them. Learning how to be an SEO (search engine optimization) expert was another one. And most importantly, learning how to be a graphic designer and website creator....I'm done with that! I've spent countless hours fiddling with fonts and logos and spending money that adds up on bits and pieces here and there. I've also spent hours upon days upon weeks learning some basic HTML coding to make the tabs and social media buttons at the top of my blogger up there. See them? Yeah, you better appreciate those things because I'm pretty sure my husband didn't see me for a week.

I'll talk more about letting some of these other things go in later posts but for now I'm going to focus on the biggest one:

re-branding and website design. 

**Before you read this. If you're  thinking there's no way you'll ever have the funds to pay someone else to do ANYTHING for your shop, don't get discouraged. I honestly never thought I would either, and this may not be an appropriate decision for you, now or ever - who knows?! Our businesses are all so unique and working to achieve different goals. I'll be sharing in the coming weeks about how to lessen the burden of product photos, making etsy listings, social media marketing, etc. All things you can do for free or a small monetary investment to take a load off and give it your best shot for success!

Yes, re-branding and desiging a website is definitely a financial investment. But it's just that, an investment. We prayed about this and felt that now, three years in and in the final months before my husband starts his new job, was the time to give things a final push. To see what the capacity of this little shop is and to fine tune our processes so that when we do move and start up a new routine we know *as much as we can* about what the shop and we can/can't handle.

Here's some of my thought process and advice I'd offer to you, yes you, you unsure business owner who doesn't think your shop is good enough for a re-brand, or you - you wild thing - who keeps no business records and is slowly eating into your child's college fund pursuing your crafting passions!

I encourage you to first set financial goals for your shop because this can be a rather large expense. For instance:

• when I reach two months in a row with XX profit I will invest in a branding package, or 
• when I reach a year of XX income from my shop I will invest in a website outside of Etsy.

I think having goals like this in mind that you write down, talk about, and stick to, can be extremely freeing. *Cough* While I didn't do this, sitting down with my husband at the end of the year and looking at trends, revenue, and profit led to some great goal setting conversations and the decision that I'm now at a benchmark where this is appropriate. Boy, would they have been helpful to have earlier!

If you're wondering exactly what that looks like I'll share a bit more that I normally would for the sake of helping you think it through. It means that:

• last year I had enough profit to cover this branding package and website re-do without putting us in a bad financial situation. Do you have profit set aside from your business? Are you willing to make the jump right at the beginning and invest your personal money in this, or wait and try your best and invest business profit (if you earn any) later? 
• my shop has started to stall/decline when it comes to profit because of more competition. I know the potential it has financially for us and we want to invest in this branding package to attract customers, keep up with and surpass competitors, and see if we can get it back to what it use to be and beyond. Who is your competition? Is your business declining? What does your logo/website/etc look like compared to your competition? Why specifically do you think updating your look would help you stand out amongst the competition? What other issues could there be with your product or business practices beyond your look?
• we have a specific monetary goal in mind to help us pay for student loans that we start payments on in November and investing in the business now will hopefully help us invest in our personal future later. If it doesn't work - that's totally fine. But at this point if we didn't try we would always wonder. This gives us enough time to build the shop up before those payments begin. What is your goal for your business (personal, financial, etc)? Is it worth investing in? Investing how much financially? Are you and any other financial decision makers on the same page? What evidence do you have that rebranding will help you meet financial goals? What if rebranding doesn't help your business? 

So, now the best part.

I am literally over the moon excited to show you the mood board for our new/updated look coming soon by Chelsea of 23&9 Creative.

What do you think?! I'm so in love.

Three Years of Paper Flowers, Pancakes and Glue Guns Style

I can't believe today marks three years since opening up shop. I remember the moment so clearly! I've actually decided to share more about my journey to becoming a full time creative and how the shop opened soon, so I don't want to share too much about those initial conversations. But, keep an eye out for that later this year. For now, I can let you in on a preview. It involved (in no particular ord
er and skipping some MAJOR moments) growing my own flies in a science lab, waitressing, failing a polygraph while wearing the itchiest tights known to man, and having a baby. *Insert ALL the emojis here.*

Anyway, to celebrate this milestone I've compiled some of my most memorable projects, moments and mistakes. This post will just be a bit of overview and a timeline and I'll share more practical tips I've learned next week.

*Sidenote. Yes, I did go to college. The apostrophe just didn't look good with this font so I decided to ignore grammar and go with what I liked.

When I think back about my shop and look back on my numbers and sales you can't find any clear patterns. The fact that there wasn't a clear growth trajectory or a moment when things started getting real is evidence to me of what I've known all along - that it's not just me, it's not just my decision to change a title or tag it's God's sovereignty over my life and that means, yes, my shop too. *insert praise hands emoji* Ok, don't worry, I won't insert any typed emojis anymore.



When we moved to Williamsburg almost three years ago, we were excited but nervous. Sidenote - look at that picture!! We look like babies!! Wow, I've even had a baby since this picture. Wow. Ok anyway, we were going to be a one income family and incurring quite a few student loans while my husband went to school. My shop was selling about 2-4 items a month leading up to that August. I had been "in business" for 8 months. Well, August 1st comes and we move in. I didn't bother to put my shop on vacaction, because why? It was manageable and easy.

Once here, suddenly our lives weren't filled with families on weekend and friends during the weekend, it was just us. And while my husband was physically at school it was just me at home for a good chunk of the day without any kiddos or friends. I really think the Lord knew this was a pivotal time in my life, well of course He did, but you know what I mean. I had been wanting to spend time in the Word to get to know my God on a personal level but life was busy and it was just a thought in the back of my head most days that I didn't act on.  Well, now here and alone, it was easy to do. I didn't have to turn down parties or family get togethers. It was a sweet time to myself to schedule time to work from home and time to spend in the Word.

And friends, it is crazy. When you are in the Word your life changes. Even if you were a believer before, the bible just breaths life into your every day. It brings a different purpose, energy, everything. And the more time you spend in it, the more it makes sense and the more it directs your life. It's true. I bet everything on it. And I was totally ok being alone here. Because even when I had to be reminded, I was never really alone.

...

So what did this have to do with my shop? Well for the first time in my life, it felt like my priorities in life were in line. When I first opened up my shop, I did it for me - to bring some sense of purpose to my life that had been totally thrown out of whack by an unexcected career change. And don't get wrong, there's nothing at all wrong with that. But then I started to get more and more wrapped up in it. When someone purchased something I was excited, when they didn't I was really insecure. My identity was too wrapped up in this. But, God. He's so merciful friends! The more time I spent in the Word the more I started to figure out where this shop should fall in line when it comes to my priorities and my identity and things started happening.

By the end of that semester I was bringing in enough to cover almost all of our monthly expenses and sometimes extra. It was amazing! When we started the adoption process and it covered exactly what we needed for initial fees. Sometimes with excess, sometimes down to the exact dollar.

Then things got busy and I got comfortable. Over the next year it was a refining process. My sales would rise and fall as would my communication with Jesus and there's not a doubt in me that these two weren't completely related. It started off as a bit of a struggle and ended as an easy conversation with a friend. And I love that the Lord meets us where we are and speaks to us each in our own circumstances. He gifted me these creative talents and then used this little shop to build our relationship. How cool is that?


We are all works in progress. Small business owner Jackie, she's definitely still a work in progress. I'd be lying if I said I didn't know how many followers I have on instagram or exactly how long it has been since my last sale. But, God. His grace is unending and he is refining me through my paper flowers. He's refining me through each one of my customers who has purchased from me. I love that I've sent a creative piece of my journey with Jesus out to all of you, and I seriously thank each and every one of you so gosh darn much!!!


So a few highlights to share, who doesn't love pictures?!

• March 2013 My first sale. This blue bird went to a lady named Terri. I cried when I sold it. I cried again when I shipped it out. 

• March 2013 The first set of chalkboards I sold. I took this picture and the bird picture on the seat of my ikea chairs.  Too bad they are now legitimately covered in coffee stains and pieces of L's mushed up food. I'm laughing out loud just thinking about staging a photo on these crazy chairs.

• August 2013 The paper flower wall I made for my office when we moved. Here's the initial set up (which has since become a nursery that my baby never sleeps in!)

• November 2013 Ornaments to help fund our adoption. The funds later went to No Ordinary Love Ministries.  

• June 2014 What the chalkboards looked like now.

• November 2014 Chalkboards to announce our someone very special <3 

• December 2014 Party favors for a special friend's birthday. One of the first times I intentionally put my products in front of people I knew! 

....insert big break here. Let's call it "The third trimester/being a huge whale and it's tough to use a glue gun without dripping it all over your belly + labor/delivery/recovery + a very mobile infant who likes to eat my flowers... 

But here is a cute picture of her little legs when I first started to make flowers again after she was born. 

October 2015 the Calvary Chapel Handmade Marketplace

• August 2015 Ruth from Light & Dark Shop made a water color of a new product I was working on. (I think this was/is one of my favorite moments/things!!)

• January 2016 What the chalkboards look like now. Plus. We are totally re-branding over the next month or two and finally opening up a website independent from Etsy!!!  More to come on that later, but I am so, SO pumped and excited to share with you about who we are working with and show you progress along the way. 

Friends thank you for reading, for supporting my shop, for helping make my dreams of being a full time stay at home mom/creative real, for being encouraging, for inspiring me, for everything. I love each and every one of you! And just because I don't know you personally doesn't mean I don't remember your name from a purchase in the shop. You'd be surprised how many orders and names I remember, I truly value each one of you.  *Insert heart eyes emoji.* Just couldn't help myself.

Mompreneur Life: Launching a Holiday Line at InsieMama

After my daughter entered the world I never knew my heart could love so much - but I also did not expect continuing to manage my small business to be as difficult as it was (is). I have a particularly bad sleeper (No thanks, don't need any sleeping advice. Still love ya'll but don't need it!) which has made the naptimes and early evening time that I thought I'd have to myself everyday practically non existent. Or, let's be real when I do get a moment... Naptime = personal time? Nope. Naptime = cleaning the house like a madwoman, preparing food, picking up cheerios that have been practically fully digested then spit up and smushed into the carpet (sorry landlords if you're reading this..............)

Image from InsieMama.

Anyway, I was connected by Heather of Heather Booysen Photography  to Danielle of InsieMama. As soon as Heather mentioned that her friend was starting up a business to specifically help mompreneurs (loving this word) think strategically about their business I emailed her. I don't normally talk about my business with anyone else or seek advice, so the fact that I emailed her right away actually caught myself off guard. Well, fast forward and this partnership has been amazing! It was just the right amount of support and encouragement I needed that I could be both a mom and small business owner.  

Danielle also runs an online boutique showcasing her clients which I highly suggest taking a look at, and particularly now because I've just launched a holiday line on InsieMama and wanted to give you all the full details! 

The items available are pictured below and will only be available through her InsieMama boutique, not through my Etsy shop! They are also limited and will only be around for this Christmas season. 

 

 

What do you think?!